According to Interband‘s research, the ranking of “The Best Taiwan Global Brands 2019” from number one to twenty are: Asus, Trend Micro, Want Want, CTBC Holding, Advantech, Giant, Cathay Financial Holdings, Acer, 85°C, MediaTek, Merida, Synnex, Chailease Holding, Delta, Maxxis, Uni-President, Johnson, Transcend, Msi and Chlitina.
Compared to last year (2018)’s study, Asus, a Taiwan-based multinational computer and phone hardware and electronics company, maintains the first place in the list despite a minor decline this year (2019). Trend Micro holds the second place at USD$1549m which have increased growth since 2014. Want Want, CTBC Holding and Advantech keep the same spots at number 3, 4 and 5.
Surprisingly, Giant, a Taiwanese bicycle manufacturer, recognized as the world’s largest bicycle manufacturer, beats Cathay Financial Holdings and comes in at number 6 with a value of USD $481m. Giant and Merida took off and grew significantly thanks to a growing customer base for electric bicycles. (Read more: New study: Electric Bicycle Batteries Market 2020 expected to grow at high CAGR and forecast to 2025)
This year, the rank features one new entrant as well, Chlitina (year 2018 was MSI), a premium skincare and beauty salon brand created by Taiwanese chemist Wu-Kang Chen in 1989, which joins at ranking 20 (USD $100m). (Read more: Chlitina, the Taiwanese brand which is winning over Chinese customers.) On the other hands, there is one brand falling of the billboard, HTC, a Taiwanese consumer electronics company founded in 1997. (Read more: The long, slow, and painful death of HTC’s smartphone business)
The U.S.-China and Japan-Korea trade wars don’t seem to have a huge impact on Taiwan since the top 20 Taiwan Global Brands of 2019 grew by 0.7% on average. (Read more: Why Taiwan Is Benefiting The Most From The U.S.-China Trade War.)
“Taiwan is a very big player in high tech area… people may not realize that (at least) 85 percent of laptops sold in the whole world are made by Taiwanese companies” with various big brands, Francis Kuo-Hsin Liang, chairman of the Taiwan External Trade Development Council, explained in a recent interview. (Read more: Made in Taiwan: Laptops, bubble tea, bikes and lots more)
Since the 1980s, Taiwan has taken a proactive approach to the development of emerging technologies. Hints of this high-tech excellence are prevalent throughout the Taiwanese economy. In 2017, Taiwan ranked third out of 159 nations for broadband download speeds. Further reflecting its robust manufacturing industry, the country produces 70% of the world’s integrated circuits and 90% of laptops sold all over the world. (Read more: The Key Role Taiwan Will Play in Industry 4.0)
Taiwan has developed a strong heritage of hardware and software integration since the past 3 decades, Taiwan Semiconductor Manufacturing Co. (TSMC) ranked on the top 10 world-leading technology companies by Thomson Reauters Corp. (Read more: FT: TSMC raises forecasts after reporting 81% jump in profits). Foxconn is also the world’s largest multinational electronics manufacturing company by manufacturing chips for Apple, Google and etc. By building on its economics. (Read more: A Glimpse into Taiwan Tech Industry)
Here is the brief introduction of the companies in technology industry that ranked in Interbrand 2019 Best Taiwan Global Brands:
AsusTek Computer Inc. is a Taiwan-based multinational computer and phone hardware and electronics. Its products include desktop computers, laptops, netbooks, mobile phones, networking equipment, monitors, WIFI routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations, and tablet PCs. The company is also an original equipment manufacturer (OEM).
Asus has been adjudged as Taiwan’s most-valuable international brand for the seventh consecutive year, securing a first-place position in the prestigious 2019 Best Taiwan Global Brands survey conducted by Interbrand, the world’s leading brand consultancy. (Read more: Computer brand is Taiwan’s most valuable)
#2 Trend Micro
Trend Micro Inc. is a multinational cyber security and defense company founded in 1988, developing enterprise security software for servers, containers, & cloud computing environments, networks, and end points. Its cloud and virtualization security products provide automated security for customers of VMware, Amazon AWS, Microsoft Azure and Google Cloud Platform. (Read more: Trend Micro and Girls in Tech to Provide Cybersecurity Training to Girls Around the World & Trend Micro Once Again Ranks Number One in Global Hybrid Cloud Security)
Advantech is a leading brand in IoT intelligent systems, Industry 4.0, machine automation, embedding computing, embedded systems, transportation, environment monitoring, power automation, retail, logistics, fleet management, healthcare IT, medical solutions, servers, industrial and network computing, video broadcasting, IP Video, 4K/8K, and customization services. (Read more: Taiwan Inc. moving to invest even more in Japan)
Acer Inc. is a Taiwanese multinational hardware and electronics corporation specializing in advanced electronics technology founded in 1976. Its products include desktop PCs, laptop PCs (clamshells, 2-in-1s, convertibles and Chromebooks), tablets, servers, storage devices, virtual reality devices, displays, smartphones and peripherals, as well as gaming PCs and accessories under its Predator brand.
In the early 2000s, Acer implemented a new business model, shifting from a manufacturer to a designer, marketer and distributor of products, while performing production processes via contract manufacturers. Today, in addition to its core IT products business, Acer also has a new business entity that focuses on the integration of cloud services and platforms, and the development of smartphones and wearable devices with value-added IoT applications. (Read more: Acer to sell energy drink with aim of becoming lifestyle brand)
MediaTek Inc. is a Taiwanese fabless semiconductor company founded in 1997, that provides chips for wireless communications, High-definition television, handheld mobile devices like smartphones and tablet computers, navigation systems, consumer multimedia products and Digital subscriber line services as well as optical disc drives. (Read more: MediaTek launches new chipsets for budget gaming smartphones & CAN’T ESCAPE THE BAN? MEDIATEK IS PERSUADED TO REDUCE SUPPLYING HUAWEI)
Synnex Technology International Corporation (SYNNEX) was established in 1988. Through a unique operational model, it has become the largest distributor of information, communication, consumer product, and semiconductor products in the Asia Pacific region, and the second largest in the world.
SYNNEX provides integrated services to supply chains of high-tech industries, and was the first one to establish sales, distribution, maintenance, CTO tailor-made four-in-one business model. Today, SYNNEX sells to worldwide leading brands, including Intel, Microsoft, HP, IBM, Apple, Asus, Acer, Lenovo, Samsung, Seagate, WD, Kingston, Huawei, Cisco, EMC, Oracle, SAP, NetApp, VMware, RedHat, Google, SK-Hynix, Autodesk, Activision, Dell, Novell and others.
Delta, founded in 1971, is a global provider of power and thermal management solutions, focusing on addressing key environmental issues such as global climate change. As an energy-saving solutions provider with core competencies in power electronics and automation, Delta’s business categories include Power Electronics, Automation, and Infrastructure.
Delta offers some of the most energy efficient power products in the industry, including switching power supplies with efficiency over 90%, telecom power with up to 98%, and PV inverters with up to 99.2% efficiency. (Read more: Delta Electronics: Launches New Energy-Efficient Solutions for 5G and IoT Edge Computing, e-Mobility and Smart Manufacturing at its Digital Exhibition)
Transcend Information, Inc. has a history that dates back more than 30 years. Founded in 1988 by Chung-Won Shu, this Taiwanese company got its start by offering the “JetMate” laser printer driver and the “KeyPro” software protection system. As time went on, Transcend expanded into the memory market, launching its own line of desktop and notebook memory products.
Today, Transcend deals in over 2,000 products including memory modules, flash memory cards, USB flash drives, portable hard drives, multimedia products, solid state drives (SSD), dashcams, body cameras, personal cloud storage, card readers and accessories. (Read more: Transcend unveils new 3D NAND SSDs)
MSI is a world leading gaming and eSports brand. MSI frees gamers from tedious trial and error by integrating their most coveted extreme performance, realistic visuals, authentic sound, precise control and smooth streaming functions into its gaming rigs. (Read more: MSI CEO dies after falling from 7th floor of company building in Taiwan)
As the largest games market in Greater Southeast Asia, Taiwan is a market in its own right and very distinct from China and the rest of Southeast Asia in terms of gamer behavior, local game development, and types of games in demand. (Read more: Key facts about Taiwan games industry & 6 reasons why Taiwan is a gamer’s paradise)